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Launch of new major global campaign for LeasePlan

Written by | Posted on 16.10.2017
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richard hammon

LeasePlan launches a major new global campaign, highlighting its commitment to offering What’s next in mobility and an ‘Any car, Anytime, Anywhere’ service to its customers.

Featuring Top Gear and The Grand Tour presenter Richard Hammond, the campaign also introduces a number of innovative leasing products and services specifically designed to cater for a rapidly changing mobility landscape, including the fast-emerging ‘car-as-a-service’ trend.

CEO Tex Gunning:

We are living through a mega change in which people are moving from owning their own cars to using cars-as-a-service. At the same time, we are also seeing major changes in car technology as we move from the internal combustion engine to hybrids, fully electric and autonomous vehicles.

In this fast-changing world, LeasePlan aims to be the company that knows and stands for What’s next. To showcase this we are proud to launch our global What’s next campaign with Richard Hammond, which underlines our commitment to delivering the very latest in mobility to our customers in a cost-effective, hassle-free and sustainable way.

Ultimately, our ambitious goal is to provide a fully flexible ‘Any car, Anytime, Anywhere’ service. For us, this is the future of mobility.

What’s next campaign

The What’s next campaign and brand, which is now live in all 32 countries, has been developed over recent months as an integral part of LeasePlan’s new company strategy to unlock sustainable growth opportunities in a dynamic mobility sector. At the heart of the campaign is a three minute action film with Richard Hammond. Filmed in downtown Los Angeles, What’s Next: The Movie highlights the latest mobility technologies and trends, as well as LeasePlan’s key enabling role in bringing What’s next to its customers.

Tex Gunning:

LeasePlan has been delivering cars-as-a-service to our corporate customers for over 50 years. We are therefore fully equipped to lead the transition to ‘Any car, Anytime, Anywhere’ mobility.

New products and services

As part of the campaign, LeasePlan has also launched a number of innovative What’s next products and services. Targeted at customers in the corporate, SME and private lease segments, these new propositions include a ‘LeasePlan Click & Drive’ offering for the fast-growing SME segment, as well as an end-to-end electric vehicle (EV) proposition for corporate customers based in Europe – the first product of its kind.

Ev100

The company’s EV proposition builds on the announcement that it had become a founding partner of the EV100 initiative, a coalition of major corporate companies pledged to making the transition to fully electric fleets. Further What’s next products and services will be announced over the coming months.

 


For the latest in mobility go to the LeasePlan Newsroom

UK Media Enquiries:
Emma Allsebrook & Sophie Kerlin
BOTTLE PR
Tel – 01865 770381
Email – leaseplan@wearebottle.com

 

ABOUT LEASEPLAN

LeasePlan is one of the world’s leading fleet management and driver mobility companies, with 1.7 million vehicles under management in over 30 countries. Our core business involves managing the entire vehicle life-cycle for our clients, taking care of everything from purchasing, insurance and maintenance to car re-marketing. With over 50 years’ experience, we are a trusted partner for our private, SME, corporate and mobility service clients. Our mission is to provide innovative, sustainable vehicle leasing solutions whoever you are and wherever you need to be – so you can focus on What’s next.

Find out more at www.leaseplan.com

 

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